First 3 pages of a position paper on media globalization and cultural Essay

First 3 pages of a position paper on media globalization and cultural identity - Essay Example plores dimensions of the concept by considering the industry aspects of such glocal programs (programs with mixed global and local aspects) and their scope for the production companies. By providing the series of processes undertaken to Americanize the British sitcom, the paper develops a thorough understanding of various steps and considerations to be kept in mind as television travels from global to local. By discussing the differences between the two versions of the same sitcom in detail, the paper concludes the presence of a strong nexus between Media Globalization and Cultural Identity thereby fading away the misconception about globalization as a solely homogenizing force. According to Held D. in ‘Global Transformations’, â€Å"globalization is a process fueled by, and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture (Guillen, 2001).† In the contemporary world, all the aspects of life are touched by the ravishing presence of globalization. Once comprehended as a mere economic phenomenon involving the flow of goods and services across borders, the term has transcended to reach the exchange of language, culture and media among nations (Suà ¡rez-Orozco ix). Media Globalization refers to the global reach of media which may take different forms like the internet, television and mass media etc. This process is glocal in nature since with the global elements the television also adapts to certain local elements thereby emerging as a mix of globalization and localization (Straubhaar 130). The aspect of localization in a rather global television program is added when the producers add their subjective interests which ultimately change the whole structure of the particular program. This change is not entirely a work of producers as they are profoundly coalesced with the resource of money used by the audience. Therefore, the audience holds the authority to alter the television program structures according to